Sephora Foundation Finder

You all know that I’m in the market for a new bottle of foundation. You may also know that my shade changes drastically throughout the year.

When I was researching the Sephora VIB appreciation sale, I stumbled upon the foundation finder and decided to try it out.

I thought it would be fun to do a video on it. I planned on going to Sephora and getting samples of the suggested foundations, trying them and then posting my reviews.

Guess what.

I tried that.

Didn’t work.

You know why? Out of the 8 foundations they suggested, I only found 3 of them in the store. One of those was a foundation I had already tried and didn’t love. So then I was down to 2.

  • Clinique Even Better Makeup SPF 15
  • Hourglass Illusion Hyaluronic Skin Tint

I opted to only get a sample of the Clinique because the Hourglass one seemed a bit thick on the back of my hand. Maybe I’m wrong about it, but either way, I didn’t get a sample of it. I also wasn’t hyped up on the fact that there was SPF in the Clinique one, but I thought I’d try it anyway.

So, my main problem was that the app suggested all the high-end foundations that they didn’t even carry in my store. So, my choices were slim.

Here are the suggestions:

  • Giorgio Armani Beauty Luminous Silk Foundation
  • IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+
  • Guerlain Lingerie de Peau Fluide
  • Hourglass Illusion Hyaluronic Skin Tint
  • Stellar Limitless Foundation
  • Clinique Even Better Makeup SPF 15
  • Smashbox Studio Skin 15 Hour Hydrating Foundation
  • Kevyn Aucoin The Sensual Skin Fluid Foundation

Maybe I started off skeptical because they didn’t even suggest my absolute favourite – TF Born This Way. Regardless, I didn’t find it very helpful.

My second problem really had nothing to do with the app, but everything to do with the fact that the girls who worked at Sephora had an extremely hard time matching my skin tone to a foundation. I could tell they were getting frustrated because nothing seemed to match me. One of the girls (a YSL rep) finally asked me how I match my face, noting that my neck was a completely different tone than my face. I told her I prefer to match my neck as I’m not necessarily interested in bringing my foundation all the way down to my decolletage.

To top things off, I haven’t even tried the Clinique foundation because she didn’t write down the name of the foundation and put it in a baggie. Due to my super amazing memory, I forgot which foundation was Clinique (I got a few other non-suggested samples). I have since narrowed it down and will probably try it soon.

In conclusion (that’s my I’m official statement), I’ll probably continue to do things the way I’ve always done them – trying samples I’m interested in and not purchasing the products I can’t try first.

Have you tried the Foundation Finder? Did it work well for you? I’d love to know about your experience with it.

New Favourite Foundation?

If you read my July Empties post, you already know that I ran out of my beloved Too Faced foundation. I still haven’t had the time or extra pocket change to restock my favourite, so I’ve had to make do with other samples I had lying around from last year.

Ok, there’s a chance I’m procrastinating on buying a full-size foundation because my skin tone has been going through some interesting changes lately and my normal shade is starting to look orange on my skin…so I’m really hoping I can make these samples last until my skin tone levels out.

Enter Becca Ultimate Coverage 24-Hour Foundation.

If my memory serves me correctly, last November I got a sample in the shade Buff (light/medium beige with neutral/yellow/golden undertones). I remember trying it once and my foundation turned out pretty cakey. I didn’t try to figure out why it looked like that; I just set it aside and moved on to the next sample I got.

So, fast forward to this past month. I wanted to film a video and needed to quickly do my makeup. For some reason, I grabbed the Becca sample and threw my face together. It turned out beautiful. It wasn’t cakey. It wasn’t too thick. It just looked flawless – on camera and in real life.

I decided to look into why I had very different results both times. Here are the results of my findings.

First things first.


You’re all going to judge me for this, but I’m cool with that. I didn’t have any other options. Here goes. I have always put on my makeup in my bedroom with the light off or in the car while Brian is driving.

Until. That is, until I started filming for YouTube. Then I started doing my makeup with all my filming lights on. What a world of difference light makes. That’s a whole other post all on its own. It was so much easier to apply an even layer and blend out my foundation when I could actually see where the product was going. Game changer.

Next, with this foundation, you literally need the tiniest amount ever. It is full coverage and a little goes a long way. The little Sephora sample I received will probably last me until school starts up again. When I tried it back in November, I used the same amount of product I use with other foundations. That’s a mistake. Remember, with this one, a little goes a long way.

So, those are my tips for making this foundation rock your look. Now let’s address the whole 24-hour thing.

Can I just ask, who in the world is staying up for 24 hours needing their makeup to be flawless that entire time? 24-hour foundation just doesn’t make sense to me.

However, I wore it for 19 hours on Thursday and the results were pretty great. Throughout the day and into the evening, I had people comment to me on it. Then, when I went to wash my makeup off (at 2am, after wearing it for 19 hours), it looked almost exactly how it looked when I first applied it.

So, although it wasn’t quite 24 hours and I probably won’t ever wear makeup that long, it stood up to the hot weather, wind in my face in my Jeep on the highway and every time I touched my face throughout the day/night.

Down to the real question. Will this replace my favourite foundation? No. Will this be added to my makeup collection as my other favourite? Yes. It’s ok to have more than one favourite, right?

Have you tried Becca Ultimate Coverage 24-Hour Foundation? Leave me a comment telling me your thoughts.

Rowena’s Reviews | The Etherealist Foundation by Kevyn Aucoin

the etherealist

One of the great things about ordering online with Sephora is that you get to pick samples that ship with your order. I recently received a sample of The Etherealist foundation by Kevyn Aucoin with my most recent order. I decided to try it out and let you all in on my thoughts about it.

Kevyn Aucoin
The Etherealist Foundation

$70 (CDN)/$58 (US)
Shade Range – 16 shades

I can’t really comment on the packaging as I used a sample packet I received with a Sephora order.

The consistency is fairly thin and ran down the back of my hand when applied.

I used a damp beauty sponge to apply the foundation. It blended ok, but it looked a bit patchy. The first layer I used the shade Light EF 02, but it was too light, which could be why it was patchy. When I applied the second layer with the shade Medium EF 06, the colour matched well and it blended better.

This is definitely a medium coverage foundation. I didn’t find that it evened out my skin tone in my chin area, but it covered well for the rest of my face.

Finished face
After my makeup was finished, my foundation looked a bit cakey up close, but from a step back it looked flawless – almost airbrushed. I’m curious to see if the cakey finish had to do with the fact that I applied two layers (see my final thoughts).

First Impressions Wear test (9am)
This foundation feels smooth and light on my skin, maybe even like it turns to a light powder. It doesn’t feel heavy or thick.

5-hour wear test (2pm)
After a few hours, my foundation was still in tact. It seemed to be wearing off near my lips and chin area. It still felt light and airbrushed.

10-hour wear test (7pm)
10 hours was too long for me. Even though I set it with the Urban Decay All Nighter setting spray, by the time it hit the 10 hour mark my foundation was separating, settling into the lines around my nose and chin, and the coverage seemed light at best.

Final thoughts
After writing my first impressions down, I went to Sephora’s website and checked out the claims this foundations makes. As I read the claims, I realized that my review was fairly consistent with the claims – medium coverage, airbrush finish, etc. I tried wearing the foundation again, this time using one layer of the medium shade and using a foundation brush. It looked flawless and not cakey at all. That being said, I liked the foundation and would absolutely use it for shorter days, like a Sunday morning at church. Also, since it feels so light on the skin, I think it could possibly be a beautiful summer foundation. However, it’s definitely on the high end for pricing, so I’d really have to think about whether it would be worth buying for only a day each week.

etherealist foundation sheri

My Final Score 7/10

Have you tried The Etherealist foundation? Did you love it or pass? Comment below.

Foundation Favourites | 2018

I’ve always been the type of person that finds a favourite product and then tries to stick with it forever. More times than I’m excited about, I’ve headed to the store just to find my favourites have been removed from the shelves.
Way. Too. Often.
That’s where I found myself a few years ago when I ran out of my tried-and-true foundation. Oddly enough, I can’t even remember what it was.
Forgotten. That’s what it was.
This just also happened to be the same time that I found out about Sephora.
I went to Sephora and loaded up on foundation samples – Kat Von D, Tarte, Too Faced, Urban Decay, Makeup Forever, etc.
I found a few that worked great for me.
Out of those samples, these are the ones that I ended up buying in full-size. I’m loving the way they work for me.


Makeup Forever Ultra HD
Cost: $$ ($52 CDN)
Coverage: Medium
Great for all skin types, it claims to make skin look flawless and feel moisturized.
Let’s just be real here. This is the first high-end foundation that I bought. I was super surprised that foundation could last an entire day and still look flawless after that many hours.
It could be that I only ever used drug-store brands, or it could be that this foundation is just simply amazing.
I’ll give you the answer, it’s amazing.
The foundation went on smooth and blended well. It gave my face a smooth finish and still looked flawless at the end of each day.
Here is the review I wrote on Influenster.



Too Faced Born This Way
Cost: $$ ($49 CDN)
Coverage: Medium-to-full
Claims to moisturize, brighten skin’s appearance, promote elasticity and give a smooth & youthful appearance.
This is the foundation I tried when I ran out of my Ultra HD. Born this way foundation is absolutely perfect for everyday. It is super light on my skin and looks very natural.
Seriously, I just noticed on the website that it has hyaluronic acid in it. This is my new favourite ingredient. I did a ton of research on it when I was trying to decide if I wanted to get a gel shot in my knee – which is apparently hyaluronic acid…but that’s another story for another day.
Here is the review I wrote on Influenster.


Ok, so for some reason, my skin is getting lighter and lighter as the days go on. You’d think winter is lasting long into April or something. Due to this, my high-end foundations are way too dark for me. I mean, by more than a handful of shades. The last thing I wanted to do was go spend money on foundation shades that would only last for a month or so.
Now, y’all know that deals not only catch my eye, but also that I struggle to pass up a good one. Especially when it’s foundation and on sale for $5. In my new shade of blinding light skin tone, no less.
So, with that, I’m including my new fav drugstore foundation.


Maybelline Fit Me (Matte & Poreless)
Cost: $
Coverage: Medium
Ideal for normal to oily skin, it claims to blur pores and control shine. It also claims to leave a natural, seamless finish.
So, I’ll start by saying that I was pleasantly surprised with my $5 find. Beyond that, this foundation delivered results that were beyond my expectations. It matched my skin tone perfectly, went on smooth and blended extremely easily. It lasted all day and I couldn’t even tell a difference between this and my high-end loves. As a matter of fact, since my skin looks like it bleached itself overnight, I will probably head out to the nearest drugstore and pick me up a bottle in a beautiful shade of blinding light.

It might be worth mentioning that I’m currently wearing Tarte Shape Tape (hydrating) every day. Although I don’t love it as much as I love the concealer, it does work for me. However, you’ll never guess, but it’s also getting too dark for me.
What. Is. Happening??
If you read my post on my Sephora VIB Wishlist, I’ll likely be trying out Estée Lauder Double Wear next. The question is whether I buy it in shade winter or summer???

What is your favourite foundation? Do you live by high-end or drugstore finds? Comment below.